Wednesday, 7 March 2012

Pizza?

Pizza isn't something that usually links to UX design. But...

Tonight I was caught short with feeding the hungry hordes. Ok, so two young boys don't really constitute hordes, but it felt like it at the time. So, like many parents who forgot to pick up anything earlier, I decided to order a pizza.

My local pizza restaurant is 'Golden Pizza' and actually does quite a good range of gourmet pizzas. As I couldn't find the phone number to do my usual dial up for one, I thought I'd fall back on my good friend, Google.

Wow... what a website for a small pizza restaurant! This site was on e of the best I've seen for ages anywhere. Forget that it's for a small pizzeria employing four people.

The site features clear pictures of what the pizzas look like. Roll over them to see what's on each one.


Click on one and you get to select what you want to include or exclude with check boxes. You can also click an add extras to add anything else you like.


As you add to the order,  you get a running total of the cost. Click the check out and you are taken to a payment gateway where you just ad in your credit card details. About  a minute passes and an SMS text message pops up on the cell phone and an email is sent through as well to verify.

I live close by, so it took me 10 minutes to walk up to collect the food and it was ready! Delivery was also available. I asked the staff about the site and they said it is actually faster than phoning through as it links straight into their system.

There are thinking people at the other end too. I made a mistake in the ordering process (my fault, not theirs). Unprompted, the woman serving me told me of my error, explained that the site overcharged me and handed me a cash refund.

This was the smoothest, easiest and fastest process I have ever used to buy a pizza. Check them out. As I said, the pizzas are good too.




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