Minecraft

A random post about user experience. At a time when computer games have the ability to portray the action with almost 100% realistic high resolution graphics, I think it's interesting that the biggest game to sweep through the primary and secondary schools at the moment is a game called 'Minecraft'.

A real lesson here to be learned by all computer software companies! Stop thinking about the graphics, the interface and the controls. Stop worrying about whether your game is fast paced enough... It all about the overall experience of the user.

Minecraft has some of the worst graphics I have seen since the early 80's, yet the overall immersive experience that it engenders is phenomenal.

It comes back to an old adage: In business, you are not what you think you are, you are what your customers think you are.

Seems to be true of games as well! Your game is not about what you think it's about. It's what your customers think it's about.

For quality of graphics, Minecraft fails dismally. In providing an addictive immersive experience, it's a winner.

Check it out!